Connecting consumer markets
Information from the Department of Industry and Trade of Long An, from the beginning of 2022 until now, the unit has supported nearly 150 enterprises to participate in 15 trade fair events, connecting supply - demand in provinces and cities in the country; about 170 turns of enterprises participating in online trade connection and export consulting events organized by the Ministry of Industry and Trade in Long An and other provinces; sending typical products bearing "Long An brand" of 9 enterprises in the province participating in trade connections in Greece, Bulgaria and China.
Specifically, the Department has organized trade connections of enterprises in the province with enterprises and cooperatives of provinces and cities nationwide, especially large enterprises of Ho Chi Minh City: Co.op system Mart, Go Supermarket, San Ha chain, Bach Hoa Xanh, Long An Post Office, Tu Son An Giang, Enterprises of Tay Ninh province; connect with enterprises with a large number of workers in the province, ... help businesses promote and sell products. At the same time, the Department in collaboration with the Ministry of Industry and Trade welcomed delegations of foreign businesses such as the Republic of Gabon and South American countries to learn about importing Fohla rice and bananas from the province.
Many products and goods of the province are trusted and chosen by consumers
Director of HG Food Joint Stock Company (Thu Thua district) - Duong Thi Truc Giang said that through trade fairs, we can reach more customers, and our products are also promoted more widely. On the other hand, the company also recognizes the customer's evaluations and feelings about the products, thereby, contributing to the orientation and improvement of the quality of the products, to better meet the requirements of customers.
According to Director of the Provincial Center for Industry Promotion and Trade Promotion - Tran Thanh Toan, in order to strengthen support for trade promotion in the digital environment for "made in Long An" products, the center maintains regular meetings with distribution systems such as Co.op Mart, Go, San Ha, Tu Son Supermarket, Tiki floor, Postmart, Voso,... to connect consumption and increase the purchase of agricultural products of the province; at the same time, guide provincial enterprises to participate in these e-commerce platforms.
In addition, the business support center promoting products on the provincial e-commerce floor (htttp://tradelongan.com), had 181 booths registered to participate with 485 products displayed on the floor. ; support to put the province's products on 6 major domestic e-commerce platforms and export e-commerce platform Alibaba. In addition, the center also cooperates with the Provincial Post Office and Viettel to support agricultural production households, business households, cooperatives, businesses, ... in the province to promote images, develop products and identify brands on e-commerce platforms Postmart, Voso; Up to now, there are 383 organizations and individuals selling on these 2 exchanges, with 5,959 products registered for sale on the floor.
Typical products of the province are sold at the San Ha store system in Ben Luc district
Owner of Quang Vinh honey establishment (Thanh Hoa district) - Bui Minh Quang shared: "With the support of provincial departments and branches, the establishment's products have the opportunity to appear on e-commerce platforms. Thereby, helping the establishment to promote its products to reach more customers".
It is known that the Department of Industry and Trade is building traceability software for typical products of the province in order to digitally transform commercial activities; export promotion through e-commerce,...
By the end of June 2022, the total retail sales of goods and services in the province reached 55,255 billion VND, an increase of nearly 10.9 percent over the same period in 2021. At the same time, export turnover reached 3.77 billion USD, up 9.69 percent; import turnover reached 2.62 billion USD, down 6.3 percent over the same period in 2021.
Brand building for goods
Over the years, many brands of the province's goods have been well received by consumers: Grass straws, Co Chau fresh sausages, Nang Thom Cho Dao rice, Long Khe mustard greens, Dragon blood rice, etc. , it must be recognized that building a brand is not easy, businesses, establishments and business households need to have a clear production development orientation; at the same time, must regularly update customer trends to research suitable, quality and competitive products.
Recently, Vinh Thuan Agricultural Cooperative (Vinh Hung district) has made great efforts in recovering and developing Blood Dragon rice in an organic direction. This is the main product that the cooperative registered to participate in the province's OCOP project. According to Director of Vinh Thuan Agricultural Cooperative - Nguyen Thi Dieu Ngan, the cooperative is trying to maintain and expand the area of organic rice every year. We expect this to be the product that creates a brand for the Cooperative. Currently, in addition to focusing on improving the quality of rice, Blood Dragon rice, the cooperative also promotes trade for products through exhibitions and displays of agricultural products inside and outside the province.
Trademark registration helps businesses and production facilities improve their reputation and stand firmly in the market
"Currently, the Cooperative's Blood Dragon rice product has a fixed number of orders. This is the driving force for Cooperatives. Hopefully, in the coming time, the cooperative will continue to receive support from the functional sector in terms of product certification to VietGAP standards, assessment and rating of OCOP to contribute to raising the level of the cooperative's products. Ngan said.
Information from the Department of Science and Technology, so far, 92 collective trademark applications of Long An have been filed at the National Office of Intellectual Property under the Department's support program and plan, including 84 collective trademarks. may have been granted protection titles, the rest are being considered and appraised by the National Office of Intellectual Property.
The construction and development of local brands of products and goods not only stop at the solution of registering for protection of intellectual property rights, but also must be protected, preserved and continued to develop in order to enhance the prestige of the brand. reputation, influence of products and services bearing that name as well as the prestige of the locality, the subject of creating the product through the process of managing, exploiting and developing the product's brand. Local product brands need to continue to pay attention to and attach importance to the promotion, trade promotion, market development and value chain products.
Director of the Department of Industry and Trade - Nguyen Tuan Thanh said that the work of building and developing the brand is always interested in implementing and implementing by branches and localities of the province. Up to now, in the province, there are 5,498 trademarks certified by the National Office of Intellectual Property, 33 OCOP products certified from 3 stars to 4 stars, 14 typical products of the province.
"Currently, the Department continues to accompany businesses to respond to activities to expand consumption markets and help businesses and cooperatives of the province to have deeper and broader access to the commercial and service environment in the world. . In which, there are national brand programs launched by the Ministry of Industry and Trade. Currently, there are 7 enterprises of the province registered to participate in this program. In addition, the Department also continues to propagate and support enterprises to participate in voting for high-quality Vietnamese goods and promote the province's typical products "- Mr. Nguyen Tuan Thanh added.
Up to now, in the province, there are 5,498 trademarks certified by the National Office of Intellectual Property, 33 OCOP products certified from 3 stars to 4 stars, 14 typical products of the province.
Reported by Bui Tung
Translated by NT